Market Realist : July 14, 2016
Market Realist named 1 of 20 Most Valuable Partners in Financial Marketing
GRAMERCY INSTITUTE ANNOUNCES ROSTER OF 20016’s “20 MOST VALUABLE PARTNERS IN FINANCIAL MARKETING”
New York, NY—July 14, 2016—Gramercy Institute announced today its 2016 roster of “The Most Valued Partners in Financial Marketing.” Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.
“In 2016, financial marketers must engage with true strategic partners in order to effectively compete,” explains Bill Wreaks, CEO & Chief Analyst of the Gramercy Institute. “We are a long way away from the days in which a marketing team only required the services or two or three partners.” Today, financial marketers are relying on an increasing amount of strategic partner relationships. Understanding which partners provide real value through true partnership can make a tremendous difference to the achievement of marketing success.” Wreaks adds, “Gramercy Institute is not awarding great vendors. We are recognizing true partners.” Wreaks points out that this “20 Most Valuable Partners in Financial Marketing” honor is designed to bring attention to those industry partner firms that are doing things right—in hopes that they might further inspire industry-wide excellence.